Meld helped Stoney Creek Hospitality refresh their brand, which included 15 hotels across five Midwestern states. Meld assessed the marketing for Stoney Creek’s core hotels while also working to expand awareness around their Kansas City area hotel and launching a new $25 million hotel and conference center in Broken Arrow, OK.
Meld worked with local economic development leaders, created a launch plan, and were on-site to help manage a press conference for the hotel opening.
Meld constructed marketing strategies to drive more leisure and business travelers as well as group bookings to Stoney Creek’s hotels. We were also responsible for digital strategy, execution, and community management for 14 of Stoney Creek’s properties. Meld created a multi-location digital media strategy, collaborative city/corporate-funded billboards and bus wraps, and graphic design and strategic messaging for everything from the website to social to press releases, and beyond. Meld also handled Stoney Creek’s media buying, Google Ad campaigns, multi-location photo and video shoots and more.