Spotix, a national e-commerce specialty retailer, turned to Meld to help them refresh their brand identity and messaging and assist with content and design related to email campaigns, digital ad content, blogs, and more. Their ask: help them go to the next level with their marketing. Meld worked with their leadership team and the marketing staff to evolve the branding around their parent company, Spotix, and its three sub brands: Kickass Grills, Fireplaces Direct, and Firepits Direct.

We looked at where this emerging company had come from and where it was going. The new branding reflects Spotix’s growing place within the BBQ, Hearth, and Patio industry.

Spotix Florida Living

Photos courtesy of Spotix

Before and After Brand Identity

The Brand Refreshed

Website Concepts

Website Concepts

Spotix Creative

Meld has executed a wide variety of creative for Spotix and their sub brands. From organic and paid social media campaigns to SMS text message marketing and Google display advertising, Meld’s social and digital support has helped Spotix and their sub brands move the needle in terms of awareness, engagement, and sales. Our involvement has ranged from providing copy only to full executions—i.e. concepting, storyboarding, designing, and writing.

Paid Social

Charcoal vs. Gas Campaign

Electric Fireplace gif

Fireplaces Direct “The Best Electric Fireplaces for Home Office” GIF Animation

Chat Icon Green e1639514418802

“Over my 25+ years of marketing, I’ve worked with a variety of agencies for advertising, digital and rebranding campaigns. In my mind, Meld sets the bar for agency work by truly becoming your trusted, collaborative business partner. Melinda and team do a phenomenal job of investigative work to thoroughly understand the business, the customer(s) and product lines. From there – the professional, talented Meld team seamlessly delivers unique, captivating final product in the form of new branding, creative design pieces or content.”

Ellen Bouchard

Spotix Marketing Director



Meld refreshed four brands for Spotix.


Meld’s strategic discovery report out, which covered everything from current state and future state to competitors, keywords, opportunities, audiences, personas, and the brand promise and attributes was 243 pages. It is the roadmap for the Spotix internal marketing teams, the leadership, and Meld as we partner to execute it.


Number of discovery sessions and report outs held to solicit information from Spotix and for Meld to come back with extensive recommendations on ways to move forward. Our discovery process is designed to disrupt the flow of a company’s work in the most minimal way, while being infused with change management and team building and ideation.

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