Meld is a full-service branding, marketing, and digital agency with a powerful national reach. We are an award-winning, woman-owned agency with a proven track record of providing collaborative and customized marketing solutions to companies and non-profit organizations across industries. 

Founder and CEO Melinda Pradarelli, who has more than 20 years of experience in marketing, launched Meld in 2016.

Melinda’s career began as a journalist for The New York Times group and as a content director for a national advertising agency before she launched her own business in 1999. In 2016, that business morphed into Meld.

Today, the company, based in Iowa City, works with clients regionally, nationally and internationally—having perfected the ability to deliver all of our services in person or remotely. 

Our mission is to help envision, elevate, and execute marketing strategies, logos, brand identities, digital, websites, content, design, research, analytics, photo, and video.

Our name reflects our philosophy of “melding” with organizations to help them define who they are and then translating that vision into strategic marketing content and design that resonates with their audiences. 

Meld works with a wide range of industries, including colleges and universities; hearth, BBQ, and patio; architecture, real estate, home builders, and development; in-store retail and department stores; e-commerce; food service; craft beer; hospitality; packaging; pet services; non-profits; technology; and more.

Clients have included Fortune 500 companies and Ivy League universities as well as small to medium-size businesses in Iowa, Boston, Atlanta, New York, Italy, and beyond. 

Meld has been named one of the Fastest Growing Companies, the Coolest Places to Work, and the Best of the Corridor, and Melinda was named one of the Top 250 Most Influential Executives in the Corridor.