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Meld built a dynamic website for the Entrepreneurial Development Center, known as the EDC, to help build awareness as they fuel growth for Iowa businesses at every stage.
Meld’s website services begin with a guided discovery session. Here we dug deeply into their audiences and story and worked to understand how they have been driving success for twenty years. A critical piece of that story is Curt Nelson. A successful business owner himself, Curt recognized a gap in the market: Businesses that supported their state economies lacked the guidance they needed to navigate the challenges of entrepreneurship. That’s why in 2003 he founded the EDC.
Since then, EDC has helped more than 1,400 businesses across the state—100+ from the ground up.
EDC has supported and worked with some of Iowa’s most successful businesses. The site focuses on the people who power EDC and the expertise they bring. It also walks prospective EDC clients through an easy step-by-step process for how to become an EDC client. Meld also helped tell the story of how EDC came to be, its mission and vision, and how it serves every stage of business.
EDC’s story also came to life by showcasing success stories for clients such as Cedar Ridge Winery Distillery, which became the first licensed distillery in Iowa since Prohibition, and Pear Deck which funneled more than $100M back into Iowa’s economy with one of the largest investor returns in state history.
EDC clients span various industries, including healthcare, education, software, consumer products, and agriculture. Our strategy involved leaning into colorful, dynamic photos that capture the energy of the EDC, the industries it serves, places and products, and the people (consumers, leaders, and teams) that make it go. Meld used eye-catching photos on the website to show the impact the organization has every day. The web hero image sets the stage, using a powerful engine to reinforce the message that EDC is fueling growth for Iowa businesses. This style continues to come to life page after page, including on the EDC’s case study pages where we highlight the partnerships between EDC and its clients.
“When asked to elevate our website, Meld took a creative and strategic approach to transforming it into a professional platform that truly reflects our work at EDC. Their team brought fresh ideas and design solutions that significantly enhanced both the visual appeal and functionality of the site. The result is a website that not only looks modern and polished but also effectively communicates our mission and supports our efforts to grow Iowa-based businesses. We couldn’t be more pleased with the outcome and are grateful for Meld’s expertise and partnership.”
Beth Meyer, VP of Marketing
EDC
Increase in website page views within the first 2 months post launch of the new website
Increase in site users in the first 2 months post launch of new website
Increase in view per user in the first 2 months post launch of new website
For EDC
Website Discovery
Website Build
Site Map
Content
Design
Development
SEO
Hosting and Maintenance
Photography + Video Strategy
Meld has partnered with the EDC since 2018. Meld is an Iowa-owned and operated company. One that believes in bringing business and marketing acumen to everything we do. Because of this, we have been a marketing partner to the EDC and many of their clients, including Oasis Street Food, Pear Deck, Spotix, Collective Data, and more.
