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Peace Tree Brewing Company is rooted in Knoxville, Iowa and has been creating premium craft beer and root beer for more than a decade. They have an award-winning line up of beers, a loyal fan base, and two taprooms they operate in Knoxville and Des Moines’ East Village. Owner and President Megan McKay and Meld came together to evolve the brand identity and marketing.
Meld helped Peace Tree take its existing brand identity and evolve it. The brewery has always been associated with the art on their bottles and cans. They have also been known for their love of nature. Meld brought these concepts together and created brand visuals and messaging that will allow Peace Tree to grow on the retail shelves, in restaurants and bars, and in their own tap rooms.
When Peace Tree recently won its second prestigious gold medal, this time for its Get a Little Hazy IPA, Meld handled the public relations, social media campaigns, and supporting marketing in the taprooms and in grocery stores.
Color Palette Before
Color Palette After
Peace Tree Logo Before
Peace Tree Logo After
