Oasis Street Food

Meld has extensive experience creating eye-catching packaging. That’s why we teamed up with Oasis Falafel that has earned a strong reputation in the restaurant business. Now they wanted to expand sales of their products to retail outlets such as Hy-Vee, Costco, and other regional channels. Meld’s strategic recommendation was to evolve the retail-focused brand so it could grow with the company. Meld conducted extensive research and looked at competitors and from that created the name Oasis Street Food. This became the inspiration for Meld’s work in developing the new brand identity, messaging, and eye-popping packaging.

Packaging Specialties

For Oasis, we incorporated elements of what makes their product unique, including a transparency in the label to see the amazing product itself, which contains no preservatives. The ability to see the product reflects the company’s dedication to producing clean food that’s good for you. We also incorporated a chalkboard effect on the packaging that is a connection to their original restaurant. Meld planned and oversaw the launch of the refreshed brand, working with large grocery store chains to pursue marketing opportunities. We also managed the public relations, provided digital support on social channels, and created the content and design for a new website. Within months, Oasis had grown its Hy-Vee footprint and moved in three Costco stores in Iowa.

Brand Identity Before and After

Packaging Identity Before and After

Meld in Motion

Check out the video Meld produced for Oasis.

Oasis Social Media

#howdoyouoasis

Meld executed a hashtag campaign, #howdoyouoasis, on Oasis’s Facebook and Instagram to encourage followers to share how they enjoy their Oasis hummus. This hashtag was also included on the refreshed packaging.

Package Transition Video

Meld created this fun and engaging transition video to reveal the refreshed name, branding, and packaging for Oasis’s store products. This video also directed traffic to the new Oasis Street Food website.

Top Performing Post

This is one of the top performing posts that Meld created about Oasis Street Food hummus, reaching more than 10,000 people on Facebook and garnering over 1,300 likes on Instagram through organic and paid efforts.

“Everything the Meld team has done is fabulous. They are a highly professional and experienced multi-disciplinary marketing team. When it was time for Oasis Falafel to expand our hummus brand outside the local IC/CR Corridor, we called Meld for help. The Meld team listened closely to our story, then led us in the right direction. Our new brand, Oasis Street Food was born, perfectly encapsulating and expanding our Oasis Falafel brand. Oasis Falafel and Oasis Street Food organic and paid social media and community management campaigns continue to get a lift from Meld’s highly skilled team. That allows us, as the principles of the company, to have the time and bandwidth to concentrate on expanding our new Oasis Street Food Brand and managing our enterprises. We could not have done it without Meld.”

Ofer Sivan & Naftaly Stramer

Co-founders

Results

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In the first 6 months after the Oasis Street Food launch, the Facebook page gained 1,000+ Facebook page likes—a 22% increase.

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In the first 6 months after the Oasis Street Food launch, the Instagram page gained 420+ Instagram followers—a 29% increase.

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47% of visits to the Oasis Street Food website are from Facebook

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