Joanna Mouming came to Meld with an idea to elevate her specialty tonics beyond farmers markets. She had already found success there and with a few stores and was ready to create professional packaging, distributor sell sheets, a website, and more. Meld created new branding and labels that included artwork created by Stan Fellows who is a nationally recognized artist. His collaboration with Meld’s design team helped create a brand that pops off the shelf.
Meld also helped move Joanna’s into their first stage of e-commerce website selling, lead a formal launch that included a tonic tour, and helped build engagement with social media audiences.