Meld, in partnership with ADV Market Research and Consulting, engaged in a strategic initiative with leaders at Iowa State University’s College of Human Sciences in the area of Extension and Outreach. This project combined assessments using primary and secondary research, competitive analysis, communications planning, and digital executions.
Meld and ADV immersed ourselves in some of the valuable research Iowa State Extension and Outreach creates as we worked to determine the best ways to share that information with core audiences.
“When we needed a partner who was comfortable navigating ambiguity, building research into a marketing plan, and thinking creatively about a problem, we turned to Meld and it has been an excellent decision. The Meld team’s energy, creativity, and collaboration is exactly what we were looking for and they have delivered every step of the way. They recognize the value of sound research and how to incorporate that into both high-level strategy and individual tactics. That approach has been the difference-maker in our work together and I look forward to continuing to work with Meld as our trusted partner!”
Grant De Roo
Founder and Principal, ADV Market Research