Meld is proud to provide social media marketing support for the Johnson County Chapter of the HAVlife Foundation, a non-profit organization that aims to help children ages 10-15 reach their full potential by providing grants to youth sports, arts, and music programs. HAVlife engaged Meld to create and execute a social media strategy for HAVlife’s Facebook page. This strategy was tailored to HAVlife’s primary goals: to raise awareness in the community for HAVlife’s mission; to encourage donations to ensure they could continue making a positive impact on local youth for years to come; to post consistently and grow their Facebook audience; and to increase Facebook reach with the use of targeted ad spend behind each post.
From ideation to writing, posting, and community management, Meld oversaw each piece of content for HAVlife’s Facebook page from start to finish. Through the creation of targeted Facebook audiences and the management and optimization of paid organic social media campaigns, we ensured their message was reaching the right people to meet their overarching goals. And when COVID-19 caused a major shift in their largest fundraiser of the year, the HAVlife Martini Shake-Off, Meld helped them pivot and promote the fundraiser’s new format. The result? More than $6,500 raised for local youth with that event.
With more than 1,000 post clicks and 300 post reactions, this is one of the top-performing posts executed by Meld. These check donation posts are part of an ongoing monthly campaign that not only shows how HAVlife’s grants are benefiting the community, but brings visibility to HAVlife’s mission as a whole.
One of HAVlife’s primary goals was to promote awareness of the organization and their impact. This heartwarming story shows that impact at the individual level by highlighting a young man whom their donations helped. The post strongly resonated with HAVlife’s audiences, reaching nearly 9,000 people and earning nearly 300 reactions.
We leveraged HAVlife’s Facebook to promote their biggest fundraiser of the year, the Martini Shake-Off, which took on a new format in 2020 due to the pandemic. Meld helped convey this pivot through social media, digital design, and print design, resulting in a successful event with more than $6,500 raised—just one example of how our digital efforts help support in-person events.
“Meld did a great job. We engaged Meld to help with our social media presence so we could post consistently, raise awareness, and increase donations for our nonprofit. I really believe Meld’s work helped foster increased recognition in the community for our organization and helped with participation in our major annual fundraiser, our Martini Shake Off. The quality of content and the consistency in voice, tone, posting, and paid advertising made the investment worth it. Thank you to the Meld team for your fantastic work!”
HAVlife Board Bember
Facebook impressions (paid and organic) in 8 months.
Increase in total Facebook page likes in the first 8 months.
Facebook engagements (paid and organic) in the first 8 months.