A grass-roots group, working with the Johnson County Board of Supervisors, came to Meld because they needed help communicating the concept of behavioral health and substance use urgent care, which was relatively new to Iowa. They knew their working name, “access center,” didn’t adequately describe the mission. Meld worked collaboratively to help develop a new name, logo, tagline, website, and brochures. Now named the GuideLink Center the groups says, “We are excited to have a professional image for marketing our important services to the community.”
Whenever we get a chance, Meld enjoys providing marketing power and strategy to initiatives that will help the greater community. GuideLink Center certainly stands out for that reason. We were proud to create the brand identity, messaging, website, a series of brochures, and more.
“Meld got us on track! They were professional, responsive, creative, and most importantly patient. They listened to our needs and worked collaboratively. I couldn’t be happier with the final results.”
GuideLink Project Manager