Meld was proud to be the marketing lead for a new $50 million condominium development in Coralville, Iowa. The project brought together multiple partners on the development side and multiple partners on the marketing and architectural end. The Meld team became the glue between it all. Meld helped build the brand identity and logo, planned and executed the brand reveal, provided content for the website, and spearheaded drone work and photography. We were fortunate enough to work with Creative Mellen and Shive Hattery on this project as well as with Grand Rail, The Bails Team, and Brotherton Investments.
Interactive elements and a strong strategic messaging and design helped set Elevate apart. The branding was created to reflect the many unique qualities this development delivered, including 20 acres of natural beauty around the condos.
This launch post announced Elevate’s name, showed the branding, displayed the building renderings and Elevate lifestyle, and directed traffic to the new website—all in a succinct, engaging, high-quality video.
“I have worked with Meld on a few company brand launches for businesses but we hired them to work on the brand launch for our new condominium launch for Elevate – Next Level Living. It was the first time we have ever tried to develop a specific brand for a single project. I continue to be astounded at how easily we get to the ultimate finish line and how the Meld Team makes it seem so effortless. Our project hit the ground running and was easily recognized in our market in a matter of days. Simply incredible!!!”
Meld’s promotion equated to more than 1,000 visits to the website in a 24 hour period on the first day of launch.
Meld reached 16,277+ people through organic and paid Facebook efforts in the first 30 days after the Elevate launch.
The website bounce rate in the first three months after launch. This percentage is within the optimal range and means that more than 60% of the people who go to the website are extremely engaged with the content and look at more than one page of the website.