Meld built a dynamic, mobile-friendly website for Collective Data, driving exponential growth in their software sales across industries. Collective Data’s innovative and scalable cloud-based solution offers companies and government agencies a highly configurable fleet, asset, and inventory management system that can expand, adapt, and integrate with other applications.
Collective Data turned to Meld to communicate how this complex software delivers a simple solution for enterprise-level organizations such as law enforcement, government, fire, construction, and beyond. Meld helped Collective Data better tell their story, create segmented messaging and impactful case studies, and drive demo requests to new levels.
“I love the new site, and was very excited to have this new site go live. Also, I’m really impressed with your process for designing new sites. I’ll be recommending you to anyone looking for a new site. Thank you!”
Jason Wonase, Founder & CEO
Collective Data
Meld created a brand platform, which included a value proposition, brand pillars, and the proof points behind those pillars. This gave Collective Data the strategic messaging they needed for the new website and to use across platforms and channels in all areas of their marketing Here are the pillars that emerged:
Meld also helped Collective Data create a tagline that helped communicate that although this is a complex software at its heart, it’s been designed to be simple for businesses to use.
In designing this custom WordPress site, Meld conducted a competitive analysis of other national software solutions. We noted that many focused almost exclusively on what their software does. We wanted to tell that story but also wanted to focus on the core audiences who use the product: showing the industries where Collective Data has made a proven impact. In other words, the software is here to power your needs. Driving a semi-truck through the mountains, at a helicopter rescue for the Coast Guard, on a construction site, or beyond, Collective Data’s software moves at the pace of the industries it serves.
Collective Data’s technology and Iowa roots have a far-reaching impact, from the golden agricultural fields to the towering skyscrapers. Through a carefully curated selection of licensed and client photos, the strategy aims to showcase the variety of fleets in government, construction, city, and education through edge-to-edge photos. Using large, expansive photography and compelling headlines to emphasize the results, statistics, location, and industry across each page and case study. This approach allows website users to understand the extensive reach and clientele that Collective Data serves.
For Collective Data
Brand Foundation
Value Proposition
Brand Pillars and Proof Points
Strategic Messaging
Website
Site Map
Web Content
Web Design
Tagline Development
SEO
Hosting and Maintenance
Photo and Video Strategy
Meld worked closely with the Collective Data CEO, the Sales Manager, and Marketing Manager to bring the website to life. We also created and sent surveys to key stakeholders to better understand how the website needed to function. We worked closely with Collective Data to ensure customer-facing portals and other technologies were integrated into the site. Meld continues to host and maintain the site, providing white-glove support to Collective Data and its team.