As a co-owner of BluPrairie Technologies, Meld CEO Melinda Pradarelli and her team helped create the BluPrairie brand. Meld helped to define BluPrairie’s brand promise as an independent cloud strategy and design partner that helped businesses, governmental agencies, start-ups, and institutions of higher education leverage new technology to do business differently. Meld worked with Kevin Mellen to build the company’s brand identity and website and provided ongoing print and digital marketing executions for the company.
Meld has worked extensively on technology and cloud-based marketing but we also have deep experience in branding apps. Meld has worked on four different apps, including one that was an offshoot of BluPrairie.
The strong marketing and messaging behind BluPrairie is one of the key elements that acquisition partners assess as they determine the worth of any company for sale.