Advantage has been in business for more than 20 years. They worked with Meld to refresh their brand and sub brands and to expand their digital marketing efforts. Meld developed a beautiful website that also brought the authentic Advantage experience to life through video, photos, content, and more. This was a comprehensive rebrand that also includes ongoing marketing and digital support.
Meld is proud of helping legacy brands such as Advantage keep the heart of their distinctions while moving their look, messaging, and marketing forward. Meld brought the Advantage brand to life through drone, on-site video, and photography.
Meld executed a hashtag campaign, #hometrends, on Advantage’s Instagram to showcase how Advantage incorporates the latest interior and exterior design trends into their homes. The visual template used gives this campaign a clean, consistent look and feel.
We often use videos as an engaging, eye-catching way to announce a brand refresh. This logo transition video showed the before and after of Advantage’s refreshed logo, creating a new visual brain peg for Advantage in the minds of customers.
Meld leveraged Advantage’s social platforms to shed light on their community support efforts, particularly their Advantage for Veterans program, where they built homes for local veterans to thank them for their service.
“The Meld team was a huge part in the success of rebranding our company. They went above and beyond to create a look for us that not only represents our mission but the people within it. We couldn’t be happier with our new identity and appreciate all the organization that followed, giving us a better understanding of how our brand functions with the rest of our marketing. Their helpful insight gave us a more rounded vision for our marketing plan and they have continued to contribute to our success. Tackling large marketing projects don’t seem quite as daunting when you have a creative team of professionals like Meld on your side. Whether your needs are big or small, we recommend talking to the professionals first.”
Chad Keune
President/Owner of Advantage
40% of visits to the website are from Facebook.
Advantage’s Google Search Ads Click-Through-Rate (CTR) is consistently above the industry average. On average for 14 months, the CTR is 2% above the industry average.
In the first 14 months of working with Meld, Facebook page likes increased by 57%.
