Cookies Food Products is one of the largest regional sauce manufacturers in the country and home to some of America’s most loved sauces and seasonings. The company reached out to Meld in search of a food industry-savvy marketing partner that could help energize consumers, modernize and maximize their marketing strategies, and better reach their audiences.
Together, we’re creating magic to drive awareness and sales for this beloved product line.
For nearly 50 years, Cookies has been a family-owned company headquartered in Wall Lake, Iowa. The company, which is run by three generations, was looking for a marketing firm that could provide personalized and strategic support.
Meld has more than 20 years of experience in the consumer packaging goods and food service industries. Cookies was drawn to that experience and our uniquely customized discovery process.
“We were looking for an Iowa-based boutique agency that could act as an extension of our internal marketing, but also help us build a dynamic and measurable marketing strategy to help us move into the next chapter of growth.”
Sidney Bohe
Executive Support, Cookies Food Products
As part of our discovery, Meld audited Cookies brand and digital channels, conducted consumer research, toured the food plant, audited competitors, and dug into B2B and B2C audiences. We created personas and mapped the customer journey. All of this contributed to the comprehensive strategic road map Meld created that outlined immediate, mid term, and long term needs.
Engagement Rate in the first 8 weeks of partnership executing organic social media. Cookies’ engagement rate rose to 5.2% on Facebook (a 20.6% increase from the comparison period), while Instagram increased to 8.3% (up 175.5% from the comparison period).
Total impressions across Facebook, Instagram, and Pinterest in the first 8 weeks of posting across Facebook, Instagram, and Pinterest—that’s more than a 13.5% increase!.
Increase in engagements in the first 8 weeks on Facebook and Instagram to total 2,957 post reactions, comments, and more!
One of Meld’s goals was to draw attention to Cookies’ values, including their commitment to using quality ingredients. This post educating audiences on the difference between High Fructose Corn Syrup and Corn Syrup reached 9,537 people
This Reel showing how Cookies’ Original BBQ sauce recipe has been unaltered for nearly 50 years received a 6.9% engagement rate on both Facebook and Instagram.
To drum up excitement and spoil loyal followers over the holidays, Meld helped Cookies host a giveaway featuring a mega Cookies BBQ bundle! Between Facebook and Instagram, this campaign posted an overall engagement rate of 31.35%, tallied 338 entries, and over 4,000 organic impressions!
For Cookies
Comprehensive Discovery
Marketing Strategy and Road Map
Persona Development
Audience Identification
Lead Generation Strategy
Creative Strategy
Brand Foundation
Photography and Video Strategy
Blog
Email + Newsletter Strategy
In-Store Promotion Strategy
Public Relations Strategy
