We partnered with the University of Iowa College of Education to deliver a fully integrated brand refresh and campaign. The goal was to increase awareness around undergraduate and graduate admissions and to create a dynamic and consistent look. In addition to a comprehensive brand guide and dozens of other executions, we created a new website that saw a jump in new visits by 14% and unique visits at almost 25%.
The UI President called the rebrand “the type of cohesive campaign the University needs as a whole.” Work from this project, as well as our work with the UI School of Music, became part of the inspiration for the University’s rebrand and is one of the reasons Meld was named a preferred vendor for the University of Iowa.
Our deep expertise in higher education marketing means we can help lead a comprehensive brand campaign or deliver targeted elements. Whether it’s research and surveys, creative executions, a website, social media, graphic design, strategic messaging, or telling better stories, Meld can deliver it.
The increase in new web visitors after the new site launched with a fresh look and messaging.
The increase in unique visitors to the website during the campaign launch.
Number of focus groups held with faculty, staff, students, school leaders, University leaders, admissions, advancement, and key stakeholders.