Our Review of Inbound Marketing Automation Platforms
Inbound marketing helps drive new traffic to your site. But what do you do with all of the available data beyond what Google Analytics can provide? Explore the power of marketing automation platforms, what they offer, and how they can help increase leads and sales.
How to Stand Out with Facebook Remarketing
Telling someone about your brand and serving them an ad to convert isn’t always a fool-proof strategy. In this blog, we provide 6 ways your brand can stand out with remarketing in the digital age.
Maximizing LinkedIn as a Marketing Tool
LinkedIn can be used for more than listing job openings. Find out how to optimize your brand’s LinkedIn presence to grow your visibility and establish industry expertise.
How to Use Facebook and Instagram Stories for Marketing
Instagram and Facebook Stories may only last 24 hours, but they are great for driving engagement and increasing visibility for your brand. Learn how you can leverage stories as a marketing tool, discover best practices for each platform, and get a few sample post ideas.
Reaching New People with Lookalike Audiences
Looking to reach new audiences and expand your business on Facebook and Instagram? Meld’s Digital Strategist explains why you should be using lookalike audiences and how to start creating them.
Inbound Marketing Tips, Best Practices, and Strategies
Inbound marketing (or content marketing) attracts customers to your business by providing valuable and relevant information and insights. In this vlog and blog, two of our Meld team members discuss key highlights from our community education workshop about inbound marketing.
How to Use Facebook Giveaways as a Marketing Tool
Are you looking for a low cost way to increase your brand’s social media interaction and following? A Facebook giveaway or contest might be the answer. Learn more as we discuss how to prepare for and execute a Facebook giveaway.
5 Ways Content Calendars Make Content Marketing Easier
Tired of scrambling to create good content for your organization? A content calendar might be just what you need to get organized and be more strategic. Amanda Tower, our senior creative content specialist, shares five ways a planning calendar can help make your content marketing easier.
Designing Branded Environments with Tallgrass Business Resources
Looking to promote your brand and company culture? Branded environments can be a great place to start. Meld sat down with representatives from Tallgrass Business Resources to learn more.
How to Use Hashtags on Your Social Platforms
Hashtags make public posts more accessible to online communities and help categorize posts with similar content. In this blog, we discuss the importance of hashtags and share best practices on how and when to use them.
How Nonprofits Can Take Advantage of the $10,000 Google Ads Grant
Imagine having a large budget for targeted digital advertising to promote your organization. The Google Ads Grant allows nonprofits to leverage Google Search ads to advance their cause—at no cost to the charity.
Tidying Up Your Content Like Marie Kondo
Does your content bring you joy? Discover how a content audit can give your marketing purpose and how to know if it’s time to get rid of or repurpose your content.
Chatting About Google Ads
In this video blog, two team members sit down to chat about Google Ads. Watch the video or read the transcript of their discussion.
Why Paid Digital Advertising is Important
Regardless of the social channel, putting spend behind your digital posts is important. In this blog, we share why paid digital advertising can help you reach your core audiences.
How to Generate an Influencer Campaign
Social media influencers can help you reach larger audiences that may be interested in your brand. In this blog, we share key tips and best practices for generating an influencer campaign.
Benefits of Live Chat in 2019
Live chat is here to stay. We’ll give you four key benefits of live chat and tell you why we think your business needs it for 2019.
Why Video Marketing is Valuable
Users are watching hours of video every day. Meld’s Gina Patterson explains why you should leverage this trend in your marketing efforts.
What Makes a Good Google Search Campaign
Google Search campaigns can feel overwhelming. In this post, we answer some of the most common Google Search campaign questions to help you build a successful campaign.
Choosing the Right Social Channels for Your Content
Does your paid advertising and organic social content stick out where it doesn’t fit in? Learn how to tailor your content to the specific social channels you are using.