Sam is a social media expert with a deep understanding of how to connect businesses with their respective audiences. You can count on Sam to anticipate trends, know the latest platforms, and make sure you’re in the right places on social media.

Gina is Meld’s go-to for a clear and concise digital marketing strategy. She is a paid digital media maven and has vast experience across a variety of platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Ads.

Samantha Barbato

Content Specialist

When Sam hears about a new local business or company, the first thing she does is scour their social media. It only made sense that after graduating from Mount St. Mary’s University in 2018, Sam quickly found her passion for working in digital marketing, specifically social media.

From creating content for live sporting events to developing influencer marketing strategies for restaurants, Sam is constantly doing whatever it takes to implement the latest social trends in her work.


  • Creating content for and managing viral accounts (one that earned over 3.8M impressions in less than 2 weeks!)
  • Connecting a family-owned restaurant with influencers/content creators that resulted in long-standing relationships to gain more visibility 
  • Spearheaded the development of an agency-wide video strategy in a previous role
  • Worked with professional athletes to create content

Just for fun: Golden Retriever Parent. Aspiring At-Home Bartender. Tennis.

Most People Wouldn’t Know: I grew up on a farm and am a HUGE animal lover! I was even a member of my local 4H Dairy Club and a birdwatching club.
Favorite Local Establishment: Wilson’s Orchard
Favorite Food: Fish Tacos
Favorite TV Show: Criminal Minds or Ted Lasso
Perfect Day: Exploring a new place on a sunny day or paddleboarding with my dog, Kona!

Favorite Color: Pistachio Green
Favorite Music Genre or Artist: My playlist may be completely different every day of the week! You’ll find a ton of Alternative, Hip-Hop, Country, Pop, Rap, and more in my music library.
Favorite Book: The Alchemist by Paulo Coehlo always will hold a special place in my heart because it kickstarted my love for reading.
Best Advice Received: Growing up, my mom always used to tell us, “You catch more flies with honey.” It serves as a reminder that kindness will always get you more success.
Favorite Thing About Working at Meld:Is it too cliché to say the people!? After that, I like how Meld takes a holistic approach to marketing. No stone is left unturned!