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How to Build a Marketing Plan, Part 1: Foundation and Strategy

Where are you now, and where do you want to go? In this blog, we discuss why marketing plans are important and the first steps on how to develop an effective guide for your year.

How to Build a Marketing Plan, Part 2: Tactics, Execution, and Measurement

A marketing plan should guide your efforts during the year. In part two of this series, we discuss the tactical plan, approvals, execution, and measurement of the marketing plan.

Hire Staff or an Agency?

Does it make sense to hire a full-time team member or outsource your marketing to a qualified agency? In this blog, we explore the pros and cons of each and identify some key questions that might impact your decision.

Choosing the Right Social Channels for Your Content

Does your paid advertising and organic social content stick out where it doesn’t fit in? Learn how to tailor your content to the specific social channels you are using.

Why Your Marketing Needs a Strategy-First Approach

Your brand is like an attic, and sometimes it can get cluttered. CEO Melinda Pradarelli provides tips to get you started on decluttering your marketing strategy.

5 Considerations for Your New Brand or Logo

When choosing your brand or logo, color is king. Hannah Dunn, Graphic Designer and Strategist at Meld Marketing, explains the 5 factors you should consider as you’re creating or refining your brand identity.

How Much Do Marketing Services Cost?

Ever wonder how marketing agencies determine their pricing? We pull back the curtain so you can see what impacts the cost of the different marketing services Meld Marketing provides.

Multichannel or Omnichannel: How to Market Your Company

Explore the key differences between omnichannel marketing and multichannel marketing. In this blog, we help you consider which approach is best for your company.