Capturing Audiences With Content Marketing

We will explore content marketing, also known as inbound marketing, its uses, how it can be leveraged for sales or fundraising efforts, and how it can enhance customer relationships.

Introduction

According to SharpSpring, 90 percent of consumers find custom content useful. But how do you get the right content in front of them?

In this free workshop, we’ll introduce content marketing and inbound marketing, a strategy for attracting audiences, converting them to leads, and creating a base of loyal customers. We’ll show you why the days of the “one-size-fits-all” marketing strategy are over and how customized content can clear a path to sales.

Learning Objectives

At the end of this hands-on workshop, attendees will:

  • Understand how inbound marketing and content marketing are defined, including use cases and best practices
  • Know how to create valuable, relevant content for each phase of the customer journey
  • Learn how marketing automation and website integration can help your organization effectively engage with audiences (including how Meld uses these systems)
  • Understand how to measure, track, and report on your inbound and content marketing efforts

Tuesday, January 29, 2019, 9 a.m. – 11 a.m.

Meld Marketing
2201 East Grantview Drive, Suite 201
Coralville, Iowa 52241
(Google Map)

Seating is limited. Register today and secure your spot!

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Presenters

Gina Patterson
Digital Strategist

Gina has expertise in various tactics related to paid digital advertising including brand awareness, lead generation, remarketing, and more. She leads the digital strategy for campaigns and then oversees placing, monitoring, and measuring ads on different digital platforms. Gina is Google Ads certified and has advertised for clients on Facebook, Instagram, LinkedIn, Twitter, and Pinterest. In addition to paid digital advertising, Gina has worked in HubSpot and organic social media platforms.

Amanda Tower
Senior Creative Content Specialist

Amanda is an experienced content writer, marketer, and strategist. She’s spent nearly a decade developing digital campaigns for top-ranked colleges and universities, helping small businesses attract new audiences through engaging content, and maintaining the brand voice of a Fortune 500 company. Amanda received her Inbound Certification through HubSpot and has a certificate in Content Strategy from Northwestern University.  

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