How to Build a Marketing Plan, Part 1: Foundation and Strategy
Where are you now, and where do you want to go? In this blog, we discuss why marketing plans are important and the first steps on how to develop an effective guide for your year.
How to Build a Marketing Plan, Part 2: Tactics, Execution, and Measurement
A marketing plan should guide your efforts during the year. In part two of this series, we discuss the tactical plan, approvals, execution, and measurement of the marketing plan.