Amanda is a sophisticated content marketer with the heart of a storyteller and the brain of a strategist. She’s spent more than 13 years in digital marketing producing results-driven, audience-centric campaigns.

Amanda is a sophisticated content marketer with the heart of a storyteller and the brain of a strategist. She’s spent more than 13 years in digital marketing producing results-driven, audience-centric campaigns.

Amanda Tower

Director of Content Strategy

Amanda is an accidental marketer who began her career, not as a magazine journalist like she’d imagined, but as a web content writer. She’s worked for both in-house marketing departments and marketing agencies—a privilege that’s allowed her to become well-versed in many industries including finance and accounting, law, education, real estate, technology, manufacturing, retail, and healthcare. 

Now that marketing officially runs through her veins, Amanda spends her days helping brands convey their stories by creating clear, measurable content strategies, and guiding Meld’s team of content creators. 

Accomplishments

  • Content Strategy Certificate from Northwestern University
  • Competent Communicator (CC) Award from Toastmasters International 
  • Former Big Sister with Big Brothers Big Sisters

Just for fun: Aspiring Author. Library Lover. Amateur Barista. Mom.

Most People Wouldn’t Know: I wrote several ‘books’ as a teen—currently in spiral-bound notebooks, probably somewhere in my parents’ basement.
Favorite Local Establishment: Iowa City Public Library
Favorite Food: Tacos are life!
Favorite TV Show: Good Trouble
Perfect Day: Sunny day, upper 60s, windows open, cup of coffee and a book, with a good thunderstorm in the forecast (I’m fascinated by storms!)

Favorite Color: Carolina Blue
Favorite Music Genre or Artist: Musically divergent! On any given day, you’ll find me listening to everything from trance to doo-wop.
Favorite Book: Whatever is sitting on my coffee table at the moment (usually a stack of at least 5 library books)
Best Advice Received: People might forget what you said or did, but they’ll never forget how you made them feel.
Favorite Thing About Working at Meld: Getting to create and work alongside a talented team of good-hearted people